Branding & Implementation
INKO’s branding scope with the Latitude Global marketing and operations teams have truly been a collaborative effort. From the initial logo design and client charrette, a theme was developed which utilizes circular elements as the brand cornerstone throughout the project literature and interior. Multiple brand spin-offs were subsequently developed to represent the diverse family of Latitude Global brands including; Latitude LIVE, the CineGrille and 360 Grille.
Corporate marketing collateral designs developed for use by the sales team in both printed and digital formats, include a full stationery package, corporate presentation materials, hard copy literature, electronic distribution programs, backlit signage, stanchion and hi-def monitor advertising for Latitude Global’s flagship location – Latitude 30 in Jacksonville. In addition, INKO’s interior and exterior signage designs and programmatic theming further emphasizes the core brand elements that are uniquely Latitude.
Latitude Global is comprised of an ever-growing number of state-of-the-art, 40,000 to 60,000 square foot premier entertainment venues planned throughout the country.The magic of an exceptional food & beverage experience, combined with multiple entertainment options in an upscale and contemporary designed venue, future locations are planned for Chicago, Indianpolis, Pittsburgh and Boston.
For more information on Latitude Global, check out their website at www.Latitude360.com. Or you can become a fan of Latitude 30 – on Facebook by clicking here.